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Landmarks and Landscapes of Lower Main Street

The strip of stores once anchored by Mr. Feiler's iconic Five and Ten are soon to be demolished to make way for a street.

There is no doubt that the landscape of Fort Lee has changed considerably over the course of the last 40 years. It is about to change again. The strip of stores once anchored by Mr. Feiler's Five and Ten Store are scheduled to be demolished.

The building, sold to the developer of Redevelopment Area 5, was best known to generations of Fort Lee folks as the home of the Five and Ten. Specifically, Mr. Helmut Feiler's Five and Ten. In the days before malls, this was a store that had aisles of 'stuff' to serve all your household needs. 

There was the toy aisle; the sewing, knitting, crotcheting, yarn aisle; the make-up aisle; the arts and crafts aisle; the card aisle; the kitchen aisle; the housecoat aisle and so much more. It was, from the eye-view of a child, nothing short of an imaginarium.

According to officials, a road leading into the development will be built where the stores now stand. And that new road is to be called Hudson Street, not far from where the original Hudson Street was located. What's old is new again, so the saying goes.  

Share your memories of the Five and Ten here with us, and make lower Main Street come alive with memory.

tom quinn February 06, 2013 at 11:30 AM
I can remember my grandmother sending me to the "five an dime" on Main St from her house on Anderson Ave in the early sixties--Same store?
Steve Napolitano February 06, 2013 at 12:45 PM
They had a handwritten sign at the front counter that read " If we don't have it, you don't need it". It was a family run business that was the heart and soul of Main Street Fort Lee, along with Schweitzers and Sam's Cleaners... Steve Napolitano
Ann Piccirillo February 06, 2013 at 01:50 PM
It's the same store, Tom.
Ann Piccirillo February 06, 2013 at 01:52 PM
Steve--I remember that sign! And Schweitzers where everyone got their clothes and shoes. How about Sharp Cards? I still remember those two lovely old ladies who owned it. Of course, they were probably my age now, they just seemed old to a kid.
roberta sohme4r February 06, 2013 at 03:25 PM
I remember Atlas before the Feilers owned it. My sister's inlaws, Helmut and Clementine Marchand owned it, selling it to their dear friends, the Feilers. They too always had whatever you needed. Those were the good old mom and pop stores of Main Street.
JohnJay February 06, 2013 at 04:02 PM
Ann, Do you know if there are any of the original letters of the Atlas store name in the basement some where put up against a wall someone may have overlooked ?? It is possible ? Any chance of sending Tom Meyers in for a look ? Any memorabilia to remember that part of the Main street for years to come , You never no ?
Baba O'Riley February 06, 2013 at 05:06 PM
I remember thos stores like it was yesterday. Great article and memories!
Tom Mancini February 06, 2013 at 07:51 PM
I work for there in the early 60's. Mr. & Mrs. were great people. They used some garages for storage across the street, don't know if there still there. Tom Mancini
Ed Stalter February 06, 2013 at 11:02 PM
Wow I also remember that sign. And they did have a great selection of plastic model kits.
PAT KINNEY February 07, 2013 at 12:45 PM
The sign in the picture says "Atlas Stores," but nobody - then - or in these comments - now - called it that. It was "Feilers." But I think I remember my mother talking about Marchands. - I still have a small box from Sharpe's. Pat (Tyler) Kinney My Dad's name, "Dr. Sidney Tyler" was on a sign above Jerry's Pizza - his dental office was in the Gilvan Bldg. at 200 Main! -Pat (Tyler) Kinney
PAT KINNEY February 07, 2013 at 12:46 PM
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Barbara Krieger February 07, 2013 at 05:46 PM
My father owned Krieger's Tavern & Restaurant which was just up the block from the 5 & 10. Once in a while we travel back to see all the changes to the landscape of Fort Lee. Krieger's burned down a long time ago but Feiler's Five and Ten was still there. So many memories are there.....sad to see Feiler's go.
Leslie Friedland February 08, 2013 at 04:15 AM
My first "real job" was at the Atlas store in the early "60's"! The most important thing I learned while working there was about rotating the stock, placing new merchandise behind the old merchandise. This knowledge has been most valuable in supermarkets!
Marge Teilhaber February 08, 2013 at 04:23 AM
I loved stopping into Atlas, which I did many times starting in '74 when I moved to Fort Lee. Really enjoyed the Feilers. Loved poking around in there. Also, the shipping/mailbox place two doors up the block, that was a great thing and long before Kinkos etc came into being. I went there a lot. I don't remember what I was shipping but what a pleasure to get things taken care of there.
William Zipse February 08, 2013 at 07:13 PM
There was a sign in Atlas 5&10 saying that you can't find an item you don't really need it. Bill Zipse

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