Gesher Shalom Part of ‘rock Can roll’ Program to Fight Hunger

The Manischewitz Company is partnering with “rock Can roll” to place collection bins around the country, including one in Fort Lee.

The Manischewitz Company and Long Island-based nonprofit hunger relief organization rock CAN roll have joined together to fight hunger and poverty through food donations in honor of Passover and spring, and Fort Lee’s is participating in the program.

“Spring is a time of personal renewal, holidays and family fun, but many families out there are struggling to make ends meet during this season and throughout the year,” said a Manischewitz Company spokesperson.

Manischewitz has been placing food collection bins in New Jersey, New York, Illinois, Florida, California, Tennessee, Texas and Massachusetts, among other locations. The bins, one of which is the company placed at Gesher Shalom at 1449 Anderson Ave., will be in place through the end of April, “and possibly beyond,” according to the company, which seeks donations of healthy, non-perishable food items.

The most needed items, according to rock Can roll, include peanut butter and jams in plastic containers; canned meat and fish; hearty soups, chili and stews; macaroni and cheese in boxes; instant and single-serving coffees and teas; iced tea mixes; canned fruits and vegetables; evaporated or powdered milk and soy milk; instant hot chocolate; canned or boxed juices or Gatorade; infant formula and baby food; canned beans; can openers; breakfast cereal bars; dried fruits and nuts; oatmeal and other hot or cold, healthy cereals; flour and baking mixes; canned sauces; condiments; applesauce, puddings and custards; paper plates and cutlery; personal items like soaps, shampoos, toothbrushes, razors, sanitary items, diapers and wipes; and even pet food.

The organization asks only that the items are unopened, professionally packaged, unexpired, non-perishable, healthy and nutritious—meaning low in sodium and high in fiber if possible. They also do not accept glass.

Rabbi Kenneth Stern said Gesher Shalom’s Hebrew School principal told him before Passover that the school would be doing a “some sort of food drive;” Stern just didn’t know it was through Manischewitz, which he also said is fine with him if it’s for a good cause.

“Any sort of logo or slogan that captures people’s attention and imagination in the interest of a worthy cause, I’m all for it,” Stern said.

The nonprofit rock CAN roll traces its roots to 1998, when founder Aimée Holtzman read about the devastation in Honduras following Hurricane Mitch, according to the organization.

“Holtzman collected a few boxes of items from her local community and sent them to a friend in Honduras for distribution,” according to a Manischewitz statement.

The organization was officially founded in 2005, and its mission to help people in need and Holtzman’s hands-on involvement remain unchanged. Today, rock CAN roll collaborates with schools, corporations and residents of the local communities that have had collection bins.

rock CAN roll has come a long way and continues to grow with the support of local communities and companies such as Manischewitz,” Holtzman said. “ We truly appreciate all they have done and look forward to a long relationship with both Manischewitz and their loyal customers. With friends like this, we can beat hunger.”

To learn more about the rock CAN roll program, and its partnership with Manischewitz, visit them online.

If you want to get involved or find out how to donate, contact rock CAN roll founder Aimée Holtzman at aimee@rockcanroll.org.


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